deadlyserious uk

I Love Ugly august recap

Posted in Uncategorized by deadlyserious on August 22, 2013

Screen Shot 2013-08-22 at 08.30.09We previously mentioned that I Love Ugly dropped their new August collection. This was a very limited release in the UK, going to selected stores. Here’s another recap of some of the key styles.

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I Love Ugly august delivery

Posted in Uncategorized by deadlyserious on August 19, 2013

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I Love Ugly are back at a fast pace with their new August collection. Providing amazing new styles such as the all over printed ‘White Lady’ t shirt, striped long sleeve polo shirts, quilt stitched crew sweats, all over original art work printed shirts and new Zespy colours. This is a limited drop with limited stores. Screen Shot 2013-08-19 at 09.05.56 Screen Shot 2013-08-19 at 09.05.41 Screen Shot 2013-08-16 at 09.22.34 Screen Shot 2013-08-19 at 09.05.32 Screen Shot 2013-08-16 at 09.22.22

I Love Ugly featured on Urban Industry Selected

Posted in Uncategorized by deadlyserious on August 5, 2013

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I Love Ugly recently released their July collection consisiting of some amazing all over prints and embroideries. We are super stoked to see Urban Industry have used some of these styles in their new ‘Selected’ look book. Heres what Urban Industry have to say – ‘The second outfit we’ve put together features the limited edition I Love Ugly White Lady Zespy Track Pants (£79.99) we’ve just had delivered. These slim fit track pants feature that same unique Zespy cut that has proven so popular here in the UK coupled with a custom allover print. With this we’ve paired the Nike RU trail run top in burgundy (£32.00). This great value raglan sleeve tee features a cotton/poly blend for breathability and flat-seam construction to help minimize chafing. To finish we’ve added an OG reissue colour way of a Nike Air Max 1 (priced at £94.99) to complete this sports-influenced look.’IMG_7051 IMG_7052 IMG_7049

I Love Ugly x Be Street magazine

Posted in Uncategorized by deadlyserious on July 31, 2013

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I Love Ugly gets a 6 page spread in the new issue of French magazine Be Street. All about art, clothes and beautiful design. Everything we’re into.1079106_693380964020811_2043693406_o 1082371_693380954020812_1529820213_o

I Love Ugly July collection

Posted in Uncategorized by deadlyserious on July 20, 2013

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I Love Ugly July Collection | 2013
A man’s lifestyle is as unique as he is. From his living space to his daily routines, all men are different. He surrounds himself by things that intrigue and inspire, they are what give his life meaning. From the contemporary art that hangs on his walls and his designer toy obsession, to his meticulous morning coffee brewing ritual which forms the basis of his daily routine. One must curate their environment and routine to stimulate efficient creativity.
Continuing with the 2nd instalment of their mid-year release, I Love Ugly’s July collection reinforces the brand’s artistic and illustrative roots by providing a fresh injection of printed fabrics and tailored winter ready pieces. The collection features the ‘White Lady’ capsule series, an all over printed lady pattern, and the Baseball Frankie series, a shirt that was originally prototyped in 2011 and resurrected for this collection. This matching shirt and shorts feature an all over baseball motif with subtle hints of branded insignia.
The collection is available now in selected retailers around the UK.ILU_8_LOCO_01736 small ILU_6_LOCO_01151 small ILU_6_LOCO_01322 small ILU_6_LOCO_01306 small ILU_3_LOCO_00629 small ILU_4_LOCO_00831 small ILU_LOCO_00169 small ILU_4_LOCO_00900 small

I Love Ugly watches on blogs

Posted in Uncategorized by deadlyserious on July 1, 2013

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I Love Ugly released their new watch series at the start of last week. Including the new graphic ‘Frankie’ watches and a re issue of three colours from their classic style. And we are stoked to say that both High Snobiety & Hypebeast have both picked this up and featured them.Screen Shot 2013-07-01 at 08.22.59

I Love Ugly ‘Frankie’ watches

Posted in Uncategorized by deadlyserious on June 21, 2013

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I Love Ugly are upping the stakes with their new watch collection release. I Love Ugly are infamous for their all over printed design ‘Frankie’ shirts, now they have interpreted this into their new watch collection. Consisting of original art work, there are three ‘Frankie’ styles – The Battle scene, White Lady & The Battle ship. This is a very limited release and can be found in selected retailers across the UK.whitelady battleship iluwatches

Urban Industry ‘Selected’ 004

Posted in Uncategorized by deadlyserious on June 19, 2013

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In anticipation of the new I Love Ugly ‘Frankie’ watches and the re issue of the classic blank face watches. Here are some featured shots of the previous I Love Ugly watch release featured on last months Urban Industry ‘Selected’ issue 004.Screen Shot 2013-06-19 at 08.29.11 Screen Shot 2013-06-19 at 08.29.51 Screen Shot 2013-06-19 at 08.29.24

I Love Ugly ‘bear’ collection

Posted in Uncategorized by deadlyserious on June 18, 2013

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I Love Ugly have just released their new June collection into selected retailers. Part of this delivery is the exclusive ‘Bear’ embroidered capsule. Consisting of a crew sweat, Zespy pant and track sweat short in both black & rust orange. Featuring a detailed all over embroidery of a bear.Screen Shot 2013-06-13 at 09.55.12 Screen Shot 2013-06-13 at 09.55.50 Screen Shot 2013-06-13 at 09.55.39

I Love Ugly June delivery

Posted in Uncategorized by deadlyserious on June 13, 2013

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I Love Ugly have just released their new June collection, again coming strong with new woven shirts, tailored jackets and new colour ways in their pants including the Zespy. This is very limited in the UK. Be sure to look out for the new ‘Bear’ embroidery capsule!Screen Shot 2013-06-13 at 09.17.43 Screen Shot 2013-06-13 at 09.17.27 Screen Shot 2013-06-13 at 09.17.35