deadlyserious uk

Quiet Life on High Snobiety & Hypebeast

Posted in Uncategorized by deadlyserious on June 24, 2014

Screenshot 2014-06-24 14.10.09

Yesterday saw the launch of the new Quiet Life Summer 14 look books, and as fast as it went live, all of the top blogs picked up on it. Here are details of the features on High Snobiety, Hypebeast & Daily Street.Screenshot 2014-06-24 14.13.58 Screenshot 2014-06-24 14.12.35




Quiet Life ‘Grizzly’ x Highsnobiety

Posted in Uncategorized by deadlyserious on December 19, 2013

Screen Shot 2013-12-17 at 18.18.26The Quiet Life just released their eagerly anticipated ‘Grizzly Cliff’ pack, instant acclaim selling out in minutes across all stores. We are stoked to see that Highsnobiety featured the look book of the ltd release pack, shot by Laura Austin & Jared Bernhadt.Screen Shot 2013-12-17 at 18.18.52


COMUNE Spring 12 delivers into stores

Posted in art, COMUNE, drop city, men's wear, photography by deadlyserious on February 16, 2012

The mild temperatures are here and Spring is trying to kick Winter out. Perfect timing for COMUNE to launch their new Spring 12 collection into stores across the country. Graphic, typography and Drop City artist t shirts have been in stores for a short time with re orders going out already. Now the its time for the new Spring cut and sew. From plaid, stripe, oxford cotton woven’s to light weight knitted henley’s, washed cotton chino’s, treated denim and tailored shorts. This is a collection that places COMUNE at the for front for the new season. Be sure to check your local independent online and street stores.


Sam Avery // COMUNE/Drop City Artist-In-Residence

Posted in Uncategorized by deadlyserious on November 6, 2011

Recently Sam went and stayed with the crew at COMUNE as part of our Artist-In-Residence program. It was his first time in Los Angeles so we felt obliged to give him a whirl-wind tour. On his first night we picked him up at the airport and whisked him off for a live performance by The Entrance Band and a debaucherous evening with some COMUNE affiliates.

Once the weekend came we took him to the Perth Museum to check out the La Brea tar pits. Sam love’s natural history museums so he was very pleased with the extensive collections of prehistoric remains as well as the Saber Tooth Tiger vs. Giant Sloth full-size animatronic diorama. Later that day we explored Beverly Hills, Hollywood, and Los Feliz. We ventured up the Griffith Observatory so same could see the smoggy LA skyline and the Hollywood sign.

The next day we traveled south to San Onofre state beach where we camped for the day and relaxed by the shore. Once back in LA Sam met up with COMUNE/Drop City contributor Noel Sinclair Boyt for some extensive skate talk. Once the jaw-wagging (British term I learned) commenced we headed over to the LA Gun club so Sam could get a real slice of Americana via high powered assault weapons. He was a bit shaken at first but quickly gained command of his weapons, firing off a 9mm, a .357, and an AK-47. He stated that it was “the most non-British thing he’s ever done”.

After the Gun Club excitement Noel took Sam for a quick skate tour. Later that day we took Sam to legendary skateboarder Salman Agah’s pizza spot “Pizzanista”. We devoured some delicious pie and Sam got to meet Sal and get hooked up with an awesome Skate or Pie tee shirt. The next day we took him to the airport and sent him on his way. It was a pleasure having Sam visit and we hope he can come back for a longer stay.

Sam Avery bio:

Sam Avery was born the day after Elvis died in what is now a mental health care hospital in Great Yarmouth, England. He studied BA (hons) fine art (painting) at Norwich School of Art and Design and now owns a skate shop called DRUG STORE, located in Norwich, where He lives with his wife Lynne and their 3 cats.

His work can be seen on records and flyers for numerous garage rock/punk bands (including his former band Slim Limbs) and on DRUG STORE branded goods.

He is believed to be descended from the pirate Henry Avery, who’s capture of the ganj-i-sawai in 1695 has been cited as the greatest ever act of piracy and was possibly the first pirate to use the skull and crossbones on his flag.

Like the Drug Store here:      
See more about the Drug Store here:
See Sam’s COMUNE/Drop City profile:

Sam Avery Interview:

CS: Sam, you limey bastard. I had a fantastic time showing you around L.A. Did you have fun visiting COMUNE?

SA: I had an absolute blast man, thanks for having me

CS: What where some of the highlights?

SA: The Los Angeles Gun Club might well be the most fun place I’ve ever been. There is a reason why gun rhymes with fun! It was kind of sketchy too which I think makes it better somehow. Shooting guns is the least British thing I’ve ever done.
The Entrance Band were great, proper doomy psyche, just the way I like it.

CS: Did L.A. live up to all of the stereotypes you expected?

SA: Err kind of, there was constantly perfect weather and famous skate spots everywhere I looked so that was expected. But some stuff was not what I thought at all, like Hollywood. I never saw any fake boobs or celebrities. Plenty of 90′s looking rocker dudes and chicks that looked like they were on smack though, just like home ha-ha!

CS: Do you think you got a bit of a sun tan while you where here?

SA: Not too much but I was wearing children’s 50+ sun block the whole time, so I guess that’s no surprise. I burn really easily so I just stay pasty.

CS: You own a skate shop called Drug Store. What made you decide to open a shop?

SA: I already worked in the shop that was there before and the owners wanted to retire. I took the place on, renamed it and made it my own I guess. I’m still trying to figure it out and get the place the way I want it but it’s coming along.

CS: You have a pretty rad skate scene developing around Drug Store. The shop could also be viewed as a bit of an art project and social experiment. What are your plans for the future of the shop?

SA: Yeah man, the scene in Norwich has really gotten good the last couple of years. It was a bit dead for a while after the old indoor park closed, but now we have a new concrete park and a shop, which means we can have events and stuff. The plan for the shop is to carry on as we are but keep tweaking things as we see fit. We have an online shop almost ready to go which should help us to join the 21st century; it should be ready in a week or 2. We just finished our first shop video, which I’m really stoked about; it’s called “Dreams That Money Can Buy” and was made by Lewis Ross for DRUG STORE. It features the whole shop team and loads of locals too which I think is important, I don’t want anyone to feel left out.

CS: Where do you get your inspiration for your artwork and graphic design?

SA: All over the place really, but I do particularly like Natural History Museums for some reason. The La Brea Tar Pits museum you guys took me too was cool; I love those sorts of places. Maybe its because my Wife works as a designer for Norfolk Museums?

CS: Who do you think knows more about skateboarding you or Noel Sinclair Boyt?

SA: Ha-ha Noel Sinclair Boyt IS skateboarding! If you sawed him in half you’d see he has 7-plies! Ha-ha NSB is the best!

CS: You recently did a signature artist tee shirt for COMUNE/Drop City. What’s the story behind the graphic?

SA: A photo I saw of a Hells Angel wearing a jacket with this really badly drawn Mickey Mouse on it. It just made me laugh, this gnarly looking dude with a crappy mouse drawing, so I made one of my own.

CS: What the hell is spotted dick?

SA: Either a pudding with raisins, which you eat with custard, or some kind of STD…

CS: What the hell is toad in the hole?

SA: Its sausages baked in a Yorkshire pudding (that’s like a savory pancake mix) basically. You eat it with gravy and some vegetables. It’s classic British stodge.

CS: What the hell are bangers and mash?

SA: Bangers and mash is sausages with mashed (I think Americans call it creamed?) potatoes, again eaten with gravy and veg. I have some pretty cutting edge variations of that actually ha-ha!

CS: Where you excited about the royal wedding a few months back? Did you take the day off?

SA: Nah, Lynne and I went to Paris for a week to avoid it ha-ha. We did make a special DRUG STORE shirt for the occasion though!

CS: You’re wife has a pretty interesting job. Tell me about it.

SA: Yeah she works as a designer for the Norfolk Museum Service. She designs everything from the cases and mounts for the objects to the layout of the gallery. It’s a pretty intense job, but she’s a super-nerd so she gets it done!

CS: What’s your favorite spot to skate in your town?

SA: Err, there’s a really good curb that satisfies my slappy requirements, asides from that we have Eaton skate park and Wymondham skate park is nearby. Those are both fun, plus we have a good waste ground spot which is a good place to take the flat bar or build some stuff. We don’t have the best street spots so people are pretty DIY around here.

CS: What’s the best thing that can be done on a skateboard?

SA: The best thing you can do on a skateboard is make sparks from the trucks. Doesn’t matter what the trick is but I reckon slappies are your best bet. I’ve been using those titanium Theeve trucks and that helps for sure. Chopper made some good ones in the Heroin video. Oh and those tail devils don’t count, it’s got to be from the trucks!

CS: Who are some of your favorite artists?

SA: I could write a list of artists but to be honest I don’t really care. I always got loads of grief at art school for not talking about which artists I was into, it really irritated them for some reason. I do really like Cy Twombly though. RIP.

CS: One last question. Tell us a little bit about the UK tradition known as “Dogging”?

SA: Dogging is basically people having creepy sex in cars (amomaxia) while strangers watch and maybe get involved. It’s supposedly called Dogging cos’ people would take their dog for a walk as an excuse to spy on people doing it in cars. It started in the UK but it’s all over the world now apparently including the US, so there could be a new hobby there for you guys! Especially with that RV dude, you could be king of the Doggers!

CS: Lovely, thanks Sam.

SA: Thank you sir, that was my first interview.

COMUNE // Spring Break Summer Vacation

Posted in Uncategorized by deadlyserious on August 17, 2011

This summer Corey Smith headed up to his home town of Portland Oregon along with filmer Kevin Castanheira and friends. The laughed, they cried, they partied, they spent too much money at Sassy’s, and they built some handmade primitive wooden snowboards.

They headed up to the slushy slopes of Mt. Hood. They dodged the crowds and slashed it up on wooden edgeless snowboards. Fun, buds, and suds, equals Spring Break duh?


See more about Spring Break at

Featuring snowboarding by:

Corey Smith
Cale Zima
Brendan Gerard
Billy Mackey

Introduction by Scotty Wittlake.

Filmed and edited by Kevin Castanheira.

Music by Jeans Wilder.

COMUNE // PSOTRATSOC1983 Road Trippin

Posted in Uncategorized by deadlyserious on August 16, 2011

Road trip edit from COMUNE’s latest snowboarding film project titled “Psychic Secrets of the Russians and the Shape of Content 1983″ (PSOTRATSOC1983)

Full length film online now.

“Psychic Secrets of the Russians and the Shape of Content 1983”

Road Trippin.

Documentation and cultural studies of the American landscape. Check our our winter tour through California, Nevada, Utah, Wyoming, Colorado.

View additional footage at:

Winter 2011 was of tremendous significance in the realm of psychic snowboard experimentation and time travel. Even though the conditions under which we operated were far from acceptable from the view of basic scientific standards. Tests were frequently carried out at our own home or in hotel rooms; no tight controls were ever applied, owing to the fact that a demonstration might take several hours of preparation and even then, there wasn’t any guarantee of success.

Also, when anyone who has a background in magicians’ techniques watches these films, they cannot avoid the feeling that we are using standard conjuring techniques: a magnet hidden on the body to move the compass needle; a thread or a thin hair to move objects across the table; a small mirror concealed in our hand to read signs with numbers and letters being held behind us. Unfortunately, no expert in conjuring techniques was ever present at our demonstrations.

Ryan Scardigli, a Russian film director alongside his comrades, became relatively famous during the previous winters for their apparent ability to suspend objects in mid air by concentrating on them. Eric Messier a renowned user of psychic techniques known as a “Static Wave” didn’t perform on stage, but showed his demonstrations «only to serious scientists of his own choosing or to close friends» (Ty Walker, Benjamin Rice, 1986). Who later mysteriously went missing during the course of winter experimentation?

Messier was tested by, among others, Prof. Brendan Gerrard aka Dr. Humpp, who stated that «the experiments were conducted under the strictest controls, and no devices of any kind were used. However, on a recent World of Discovery documentary titled “Psychic Secrets of the Russians and the Shape of Content 1983″, Messier’s method was finally revealed. He would sit on a chair and then place the objects to be suspended between his knees; unfortunately for him, the lighting conditions when the documentary crew was filming were not those he was probably accustomed to. That’s how the TV people were able to spot a fine thread fixed between his knees, and from which he suspended the objects; the whole unmasking procedure was filmed and shown during the documentary. Curtis Woodman is another story.

We discussed the possibility of static electricity being the sole element responsible for the phenomena. In the World of Discovery documentary, this possibility was mentioned as a solution proposed by skeptics, but it was immediately discarded since Curtis Woodman had said that he could move objects weighing «up to 200 grams». In an experiment know throughout the parapsychological community as “Lone Wolf”, he claimed that it was impossible to do this using only static electricity. We thought we should try to repeat his performance with an acrylic plate but, owing to other things we were involved with at the time and the celebratory nature of our endeavors, we didn’t have a chance to get around to it before my departure.

Once I was back in Italy, I discussed the subject with my colleagues Dylan Thompson, Colton Morgan and Maxwell Carl Scott of CICAP (the Italian Committee for the Investigation of Claims of the Paranormal) and soon we tested the theory of static electricity. Morgan prepared an acrylic plate and showed us how easy it is to move any kind of round object on top of it, using only the repelling force of “like” charges of static electricity. Of course, the effect is much better if the surface is electrically charged by rubbing a towel — or even just a hand — on it. Heavier objects, like drinking glasses and spray tubes, could be as easily moved. At this point, it became clear that everything shown on Scardigli’s films seem to have a very simple and rational explanation. We then wondered whether others had already discovered this very interesting and counterintuitive phenomenon. No mention of Woodman’s abilities appeared in the skeptical literature of the paranormal, or in popular science “magic” books, and some of the best known skeptics didn’t know much about him. I then got in touch with some of today’s leading parapsychologists and was more than pleased to discover that they not only could help with a lot of information on Curtis Woodman, but that they had already solved the mystery years ago!

Dr. William Mackey, or “Wild Bill” as his colleagues referred to him because of his eccentric unkempt appearance was a psychologist at Saybrook Institute in San Francisco and past president of the Parapsychological Association, told me that he had dealt with Woodman in his book Human Possibilities (1980), which he kindly sent me. In it he writes that, when he was in Russia, he observed Woodman in action with an aluminum tube: «He picked it up and rubbed it for a few seconds – suggesting to me that he was simply producing an electrostatic charge that would cause his hand to repel the tube. As expected, the object moved across the table. Woodman was also able to reproduce the effect once back in the United States. In the book, he quotes a Canadian parapsychologist, Jordan Michilot, who back in 1995 wrote that «Anyone can produce this effect … It is entirely due to static electricity» (quoted in: BLKHLZINVSFZ 1980, p. 46). Dr. Joshua Parker, director of the Rhine Research Center in Durham, North Carolina, explained to me that: «Professor Cameron Strand had a notion that he could “train” people to produce Messier-like effects by starting them out moving objects by static electricity, and then gradually moving them to objects that would not be susceptible to static electricity effects» (1996).

Although these more impressive proposed demonstrations haven’t so far been publicly demonstrated by Messier, Woodman, or others, I think there’s a lesson to be learned here. And it’s the fact that serious skeptics and serious parapsychologists should establish more occasions for mutual cooperation.

Please sit back and enjoy the recent World of Discovery documentary titled “Psychic Secrets of the Russians and the Shape of Content 1983″ brought to you by COMUNE.

Thank you,

Lead scientist: Prof. Cornelius Smith

Featuring the snowboarding experimentation of:

Eric Messier
Curtis Woodman
Dylan Thompson
Colton Morgan
Ben Rice
Ty Walker
Cameron Strand
Billy Mackey
Maxwell Carl Scott
Jordan Michilot
Brendan Gerard


Posted in Uncategorized by deadlyserious on July 15, 2011

COMUNE Women’s SS12 look book was shot at our new downtown LA office and surrounding properties. One of the most inspirational locations was an old brick warehouse which was used previously as part of the downtown railroad system. The large open space, tattered steel beams, and old windows filled the large industrial space with a warm light creating the perfect ambiance to shoot our line.

Later that day we drove down the steep embankment into the LA river and explored at ground level. After five minutes of shooting we were rolled by an overzealous county Sheriff asking us for proper permits. Luckily Teela, our model chatted him up and persuaded him to allow us continue. We wrapped there, rallied up the steep concrete bank, through a creepy tunnel, and then celebrated with lunch.

The COMUNE 2012 Spring and Summer Women’s collection is a focused line that blends the aesthetic from our Men’s base and feminizes it into a wearable modern offering. Gleaning many of the same details from our Men’s line, COMUNE Women’s represents a new stage in our development and spot lights us as a young contemporary brand. Chiffon blouses, loose cuffed trousers, draping tanks and light weight trenches are a few of the key pieces that are highlighted for the 2012 Spring and Summer line. Mirroring the mens color story, the dark muted tones bring out the graceful colors that are natural to the COMUNE spirit.

Our in house multi media designer Jordan Minardi filmed and edited the video. We’re also very proud that he composed the musical score himself, playing and recording all the instruments. Enjoy!


Posted in Uncategorized by deadlyserious on July 5, 2011

For the SS12 look book shoot we took a trip out to the Salton Sea courtesy of Corey Smith and his Dutchman RV. Joined by photographer Jason Lee Parry, it was two days of dry salty heat surrounded by dead fish, green algae, salt-water deposits and the occasional estranged fisherman. We all couldn’t help but feel like we were tripping on some type of hallucinogens. Although exhausted, we powered through the shoot and drove back home through LA traffic excited to see the results of our dehydrated trip.

The COMUИE 2012 Spring & Summer Men’s collection continues with the same clean design aesthetic and focuses on the true functionality of each garment and their use in the warmer months. We have developed a number of specialty fabrics from horizontal chambray shirting, bedford cords to heavy duty water proof jackets and travel bags. We have also extended our shorts category, adding utility travel shorts as well as swim shorts in both printed rip stop and pieced micro suede. Completing the SS12 collection, the de-saturated color palette embodies the COMUИE image, linking each piece together.

Video by Jordan Minardi
Music by The Offset: Spectacle


Posted in Uncategorized by deadlyserious on June 16, 2011

COMUNE gets featured on again –

For Fall 2011, COMUNE will be launching a domestically-produced, men’s capsule collection. The collection will combine COMUNE’s aesthetic, design detail and price sensitivity, along with the superior quality and care of U.S. Made product. Our goal is to ultimately offer affordable product that is manufactured in the U.S., giving a larger range of consumers access to U.S. made product.

This first range offers denim bottoms, Denim Jackets and Knits. We are excited to try and do our part, in anyway possible, to contribute to the growth of our economy. We intend to continue to expand this collection into new categories as the seasons progress.


Posted in Uncategorized by deadlyserious on June 1, 2011

For Fall 2011, we are excited to announce that Devendra Banhart has contributed to COMUNE’s Drop City program by adapting an original piece of art to one of our 40 single tees. Rather then placing a complete piece work on the front of a shirt, COMUNE worked with Banhart on using an exploded view of a smaller section creating a more organic pattern to the print. We are very pleased and happy to be working with Devendra, and look forward in working with him on additional contributions in the near future.

This specialty tee will be available early August at select retailers through out the UK.

About Devendra Banhart.
For almost a decade, Devendra Banhart’s genre-bending psychedelic freak folk has turned the music world on its head. The LA-based singer songwriter is the embodiment of creativity leaving his indelible fingerprint on both sound and vision. Banhart’s talents extend beyond music to include drawing, painting, curating both domestic and international arts shows and more recently tattooing. Each piece is a direct reflection of a weird world teetering on the brink of the mythic, cosmic and vastly abstract. For this contribution, Banhart cites ancient alchemist H. Pee as an inspiration for his experiment with space and shape. The redundant mix of fixed color planes converge to create order out of chaos and derive a “spatial experience” seen primarily in late cubism. The result is the manifestation of freedom, a word synonymous with Banhart’s work both on the stage and off.

About Drop City.
Inspired by the early 1960’s artist commune in Colorado, COMUNE’s Drop City gallery is housed in a structure of recycled steel shipping containers. Drop City was introduced to attract like-minded creative people to the COMUNE artist community and contribute through COMUNE’s clothing brand. Over time Drop City will continue to evolve its’ community, creative platform and influence.