deadlyserious uk

Travis Millard & Quiet Life release party

Posted in Uncategorized by deadlyserious on June 1, 2015

Travis Millard Quiet Life release party

The Quiet Life joined forces with the Highland Park local gallery, Slow Culture, in Los Angeles, for the launch of the new Quiet Life and Travis Millard ‘Fudge Dwog’ art capsule collection.tumblr_npheezVD6t1sxeezjo1_1280 Travis Millard Quiet Life release party

The event ran as both a pop up store for The Quiet Life x Travis Millard ‘Fudge Dwog’ artist capsule collection, and a mini art exhibition of the distinctive and fun art and illustration from Travis Millard.

Beer, Pizza and Ping Pong went down, along with the fine selection of clothing, hats and accessories from the collaboration collection.

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The Quiet Life got together with long time QL guest artist and contributor Travis Millard for the creation of the Fudge Dwog capsule. Using Travis’s distinctive art and illustration to produce an amazing capsule collection.

Travis designed and illustrated the Fudge Dwog character for Quiet Life, loosely based around his dog. We then, here at The Quiet Life, created a clothing and accessory capsule collection around the Travis Millard Fudge Dwog art work.

The capsule collection consisted of, several unique cut and sew styles and of course several staple Quiet Life style hats.

Specifically designed, where the loop back French terry fleece Jackson crew sweat, woven short sleeve button up shirt, woven beach short, printed pocket t shirt, two 5 panel hats, trucker hat and a polo hat.

The look book for the Travis Millard collection was shot on location at Travis’s work space and studio in Echo Park Los Angeles, California.


Grand Scheme X Sean Morris

Posted in Uncategorized by deadlyserious on February 16, 2015

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Grand Scheme recently collaborated with the amazing artist Sean Morris, on a mini clothing collection featuring Sean’s unique art work. We now see a limited release in the UK, exclusively available at Attitude Inc.GS SEAN MORRIS-Catalogue-3 GS SEAN MORRIS-Catalogue-2 GS SEAN MORRIS-Catalogue-7


Quiet Life X Ceizer

Posted in Uncategorized by deadlyserious on January 12, 2015


Quiet Life recently got together with Parisian typographer and illustrator Ceizer to create an amazing bespoke Quiet Life logo. These are the results, in selected stores now.DSC_2750small DSC_2688small DSC_2758small


Staple x ICNY capsule collection

Posted in Uncategorized by deadlyserious on October 16, 2014


ICNY have just released their new collaboration collection with Staple design, available at the following selected UK retailers – Urban Industry. Entrepreneurs.

“As fate would have it, founders jeffstaple (Staple) and Mike Cherman (ICNY) met by chance years prior when a young Cherman was seeking a job at Staple. Rather than customarily submitting his resume as most applicants would have done, Cherman took a bold and spontaneous approach – pasting signs all over the Lower East Side of NYC to get jeffstaple’s attention – an act for which he was arrested and detained for two nights. Years later, the two designers-turned-founders recount the story and discuss the current collaborative project during a new exclusive episode of the video series “1-2-1 w/jeffstaple ft. Mike Cherman of ICNY,” which will be released this Friday, October 10.

Merging fashion and function, the ICNY brand was born out of a need for safety. Cherman, who learned the importance of visibility after an unfortunate biking accident, created innovative clothing brand incorporating 3M reflective elements. The Staple x ICNY collaboration ushers in four 3M reflective pieces: a pullover hoody, a twist on the classic Staple Pigeon tee, a knit cap, and a pair of ICNY signature half-calf reflective socks. The capsule is a true collaborative collection featuring graphics and branding from both of the NY-based brands.

The pullover hoody features a reflective chest graphic mash-up of the ICNY and Staple Pigeon logos as well as a reflective pattern on the sleeves, while the tee features a reflective version of the signature Staple Pigeon and a collaborative Staple x ICNY reflective patch. The infrared beanie was made with a reflective yarn that runs throughout the entire cap. Infrared socks (to represent the color of the Staple Pigeon’s feet) display a reflective repeating plus sign design, paying homage to jeffstaple’s “positive social contagion,” the motto that has been at the heart of the Staple brand since day one.” Photography: Donalrey Nieva STPLxICNY_10_1024x1024 STPLxICNY_8_1024x1024 STPLxICNY_17_1b66ba85-9092-47ba-b90d-5b8ab7db0c69_1024x1024 STPLxICNY_13_1024x1024


ICNY X Staple

Posted in Uncategorized by deadlyserious on October 7, 2014


ICNY have collaborated with long time inspiration Jeff Staple and his Staple brand project. Using ICNY’s distinctive 3M reflective design and incorporating the iconic pigeon logo from Staple. There is a 4 piece limited edition collection releasing on the 8th October. Exclusively available in the UK at –

Urban Industry / NTRPRNRS / Yeuk10661273_454991397977333_156372791_n10683942_890296481000211_742265146_n10661228_473843079422826_1565811982_n


ICNY x Starter Black Label x GLX Collection

Posted in Uncategorized by deadlyserious on June 27, 2014

Screenshot 2014-06-27 14.33.47   Own the streets in the much anticipated ICNY x Starter x GLX capsule collection. Derived from ICNY’s creative directors everyday route to work, the up’s and downs, close calls and fast moving streets of NYC.



Posted in Uncategorized by deadlyserious on October 31, 2013

Screen Shot 2013-10-31 at 08.42.36Brothers Marshall have started to deliver their new highly anticipated collaboration with Four Star clothing. Switching up some of their classic slogans along with edited photo’s of Koston & Carrol and used as screen prints on t shirts, crew sweats and hoodies. This is a super limited release in the UK, and only available at Flat Spot, Urban Industry, Watershed & AirCultureScreen Shot 2013-10-31 at 08.41.04 Screen Shot 2013-10-31 at 08.40.27 Screen Shot 2013-10-31 at 08.43.31 Screen Shot 2013-10-31 at 08.41.44



Posted in Uncategorized by deadlyserious on October 28, 2013

Screen Shot 2013-10-28 at 08.43.02We are super excited to be a part of the forthcoming release from Brothers Marshall. The Brothers have teamed up with Eric Koston and his crew, to produce a mini capsule of rawness, featuring unique graphics and prints on t’s & hoody’s. This will be an extremely limited release in the UK, stay tuned.

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Brothers Marshall x Four Star

Posted in Uncategorized by deadlyserious on October 22, 2013

Screen Shot 2013-10-22 at 09.13.07Those crazy Brothers Marshall are poised to release their newest capsule collaborating with the infamous Four Star skate brand. Combining Brothers Marshall’s classic slogans and whit, with Four Stars photography and logos. This will be a super limited release in the UK, stay tuned.Screen Shot 2013-10-22 at 09.11.43 Screen Shot 2013-10-22 at 09.12.16


The Quiet Life/Urban Industry on Hype Beast

Posted in Uncategorized by deadlyserious on December 7, 2012

Screen shot 2012-12-07 at 08.49.00The Quiet recently released their collaboration pack with Urban Industry, celebrating Urban Industry’s ten year anniversary. Using a dead stock fabric on a pocket t & 5 panel cap. With two photo shoots, one west coast California and one east coast UK. We are super hyped to see Hype Beast running a feature on the collaboration capsule.Screen shot 2012-12-07 at 08.51.43Screen shot 2012-12-07 at 08.50.44Screen shot 2012-12-07 at 08.51.26Screen shot 2012-12-07 at 08.50.11