deadlyserious uk

ICNY Winter 2014 Editorial by Ja Tecson

Posted in Uncategorized by deadlyserious on January 9, 2015


ICNY just released their eagerly awaited Winter 14 look book with Los Angeles based photographer JA Tecson, at the start of this new year. The images highlight classics such as the polka dot socks but also show their expansion into amazing cut and sew styles in their purpose intended reflective state and environment.icny-fallwinter-2014-editorial-by-ja-tecson-02-960x640 icny-fallwinter-2014-editorial-by-ja-tecson-05-960x640 icny-fallwinter-2014-editorial-by-ja-tecson-09-960x640



ICNY feat on High Snobiety’s ‘Gym Essentials’

Posted in Uncategorized by deadlyserious on September 2, 2014

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As back to school kicks in, High Snobiety have run a feature on ‘Back to School week / Buyers guide: Gym Essentials. Featuring ICNY’s ever popular ‘Dot’ half calf 3M reflective socks. buyers-guide-10-gym-workout-essentials-6


ICNY – Highsnobiety cycling buyers guide

Posted in Uncategorized by deadlyserious on July 24, 2014

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We are stoked to see High Snobiety feature the ICNY ‘Polka’ half calf sock in black, on their recent ‘Buyers guide: 10 cycling essentials’. ICNY featured alongside big cycling industry players such as Rapha, Brooks, Le Coq Sportif etc.

ICNY is available now at selected retailers across the UK and online.

Quiet Life quick strike

Posted in Uncategorized by deadlyserious on November 29, 2013

IMG_0805The Quiet Life released their Holiday quick strike earlier this month. And after their two look books where released, key blogs such as High Snobiety, Hypebeast, Daily Street & Monster Children have all featured the look books. Here are more shots from their ‘At the Falls’ shoot. Shot by Quiet Life founder Andy Mueller.IMG_0932IMG_0879 IMG_1013 IMG_1214combo

I Love Ugly watches on blogs

Posted in Uncategorized by deadlyserious on July 1, 2013

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I Love Ugly released their new watch series at the start of last week. Including the new graphic ‘Frankie’ watches and a re issue of three colours from their classic style. And we are stoked to say that both High Snobiety & Hypebeast have both picked this up and featured them.Screen Shot 2013-07-01 at 08.22.59

Quiet Life Mahalo girls pack update

Posted in Uncategorized by deadlyserious on May 4, 2013

Screen Shot 2013-05-04 at 08.54.29The Quiet Life released their eagerly awaited Mahalo girls pack, last week. Consisting of a 5 panel cap & bucket hat using the Mahalo girls fabric previously seen on the Spring release pocket t shirt. This was the fastest selling product in Quiet Life’ history, sold out in minutes! So here is a round up of some of the blogs who featured the pack. And  a link to The Quiet Life Mahalo girls pack look book shot by @jaredeberhardtScreen Shot 2013-05-04 at 08.54.06 Screen Shot 2013-05-04 at 08.52.52Screen Shot 2013-05-04 at 08.53.30


I Love Ugly Spring 13 5 panels

Posted in Uncategorized by deadlyserious on April 3, 2013

i-love-ugly-ss13-5-panel-caps-2-630x420I Love Ugly have recently been featured on High Snobiety, courtesy of ‘After recently showing you the lookbook of their new collection, we today present the 5-Panel cap line-up by I Love Ugly. Already known for their great range of unique fabrics, in the sea of 5-panel caps that we are seeing release these days, we still think that I Love Ugly manages to stand out. Suede brims and premium leather straps add another layer of quality to their caps.’i-love-ugly-ss13-5-panel-caps-1-630x420i-love-ugly-ss13-5-panel-caps-9-630x420i-love-ugly-ss13-5-panel-caps-4-630x420i-love-ugly-ss13-5-panel-caps-7-630x420i-love-ugly-ss13-5-panel-caps-6-630x420i-love-ugly-ss13-5-panel-caps-3-630x420i-love-ugly-ss13-5-panel-caps-5-630x420

Quiet Life x High Snobiety & Hype Beast

Posted in Uncategorized by deadlyserious on December 24, 2012

Screen shot 2012-12-24 at 09.15.02The Quiet Life recently released the eagerly anticipated Ojos pack, consisting of a two 5 panel cap styles using a dead stock fabric on the side panels and bill. There where only 300 made and released world wide, so these are super limited. And we are super hyped to see that both High Snobiety & Hype Beast have blogged about the Ojos pack!Screen shot 2012-12-24 at 09.15.21The-Quiet-Life-Ojos-Pack-05The-Quiet-Life-Ojos-Pack-03


Quiet Life x Urban Industry on High Snobiety

Posted in Uncategorized by deadlyserious on November 29, 2012

We where super excited to have launched the Quiet Life x Urban Industry collaboration ‘ten years of change’ anniversary pack yesterday. Then we where blown away to find out that High Snobiety had ran a feature on the launch too. Thanks to High Snobiety for the support, check it out here.


High Snobiety hyped on Quiet Life Aloha pack

Posted in Uncategorized by deadlyserious on October 31, 2012


The Quiet Life recently released the much anticipated ‘Aloha pack’, across the UK to a handful of stores. High Snobiety also got swept up in the hype around the Aloha pack and ran their own feature across their web site and social media platforms! Check there feature at