deadlyserious uk

I Love Ugly December drop

Posted in Uncategorized by deadlyserious on December 9, 2013

2_4_52I Love Ugly are back with a super limited December drop just in time for Christmas. Consisting of two colour ways in an all over nautical themed sublimated t shirt, a re issue of the sort after all over Fruit printed t shirt and their Zespy pant in a seriously limited Floral denim fabric. Check out 5 Pointz & Urban Industry for the release.4_3_78 f_5_61 4_3_80 f_7_12 f_9_3



I Love Ugly new concept store

Posted in Uncategorized by deadlyserious on September 4, 2013

i-love-ugly-wellington-store-highsnobiety-3I Love Ugly recently opened their new concept store in Wellington, New Zealand. We love the brand and all the product they produce, now we love their stand alone shop too. Showing truly how to create a stand alone lifestyle store.i-love-ugly-wellington-store-highsnobiety-11 i-love-ugly-wellington-store-highsnobiety-7 i-love-ugly-wellington-store-highsnobiety-1 i-love-ugly-wellington-store-highsnobiety-8 i-love-ugly-wellington-store-highsnobiety-5 i-love-ugly-wellington-store-highsnobiety-4i-love-ugly-wellington-store-highsnobiety-9


I Love Ugly x Onra

Posted in Uncategorized by deadlyserious on August 27, 2013

1150137_711346198890954_2105960618_nI Love Ugly recently got together with the rightly hyped producer and beat maker Onra, to produce a mini studio look book highlighting some of their newly released garments. Heres what I Love Ugly say – ‘A few weeks back we had the pleasure of photographing French producer Onra in a few of our garments. Regarded by many as one of the most exciting beat-makers of the past few years, and definitely a favorite of ours. Photographed by Robert Hart from Shadowlands544534_711346205557620_402614787_n 558029_711346082224299_1170518671_n 558822_711346288890945_1333086741_n 555796_711346068890967_2098569357_n


I Love Ugly august delivery

Posted in Uncategorized by deadlyserious on August 19, 2013

Screen Shot 2013-08-19 at 09.05.18


I Love Ugly are back at a fast pace with their new August collection. Providing amazing new styles such as the all over printed ‘White Lady’ t shirt, striped long sleeve polo shirts, quilt stitched crew sweats, all over original art work printed shirts and new Zespy colours. This is a limited drop with limited stores. Screen Shot 2013-08-19 at 09.05.56 Screen Shot 2013-08-19 at 09.05.41 Screen Shot 2013-08-16 at 09.22.34 Screen Shot 2013-08-19 at 09.05.32 Screen Shot 2013-08-16 at 09.22.22

High Snobiety hyped on Quiet Life Aloha pack

Posted in Uncategorized by deadlyserious on October 31, 2012


The Quiet Life recently released the much anticipated ‘Aloha pack’, across the UK to a handful of stores. High Snobiety also got swept up in the hype around the Aloha pack and ran their own feature across their web site and social media platforms! Check there feature at


Posted in Uncategorized by deadlyserious on September 19, 2012

Check out some of our new SPRING & SUMMER 2013 product. This week we featured the Fletcher woven styled knit, the Geology II graphic tee and the Soto hybrid chino pants. Special thanks to COMUNE’s new intern Ross Gardner for changing careers paths to professional model.


“Woven styled long sleeve knit, two tone fabric, embroidered eyelets at bottom chest pocket.”

color ways:

GEOLOGY 02 // CM-T10250

“High detailed line graphic printed on COMUNE pocket tee, pocket sewn over printed graphic.”

color ways:
1. GREY with RED INK

SOTO // CM-D10051

“Basic chino pant (hybrid fit), single welt coin pocket in quarter top front pockets, sewn cuff, single welt pockets at back.”

color ways:

Taken from

Quiet Life Autumn 12 collection

Posted in Uncategorized by deadlyserious on August 1, 2012


The Quiet Life has been growing from strength to strength with their recent collections including quick strikes and limited edition product. Now Quiet Life are back with the release of their new Autumn 12 collection. The new Quiet Life autumn 12 collection is their strongest to date, consisting of an array of new cut and sew styles mixing fabrics, vintage / dead stock fabric pocket t shirts, printed graphic / art / camera club photography t shirts. And of course their ever growing hat collection including 5 panels & snapback caps mixing dead stock / vintage fabrics, and bobble and turn up beanie hats. Here are some key styles form the new line, available in stores late this week.


Posted in Uncategorized by deadlyserious on July 30, 2012



PULLOVER: COBES is a heather looped back french terry with 3/4″ sleeve and raw edge details.

DENIM: LINDON is sewn domestically in downtown LA with 1/4″ double needle stitching on pockets and yoke and black taped outer seam.


Posted in Uncategorized by deadlyserious on July 27, 2012


JACKET: TREJO is a nylon coaches jacket with a matte finished front snap and waist hem draw cords. (OFFSET)

TEE: INTL CHANGE is a COMUИE branded photo print.

DENIM: CARL is a raw black stretch fitted denim w/ 1/4″ double needle stitching throughout. (OFFSET)


Posted in Uncategorized by deadlyserious on April 25, 2011

We had the pleasure of being involved in the official launch of the amazing contemporary menswear store ‘Stitched’ @ The Cosmopolitan hotel in Las Vegas.

Patrons might take their cues from the latest issue of GQ, an iconic look seen in a movie, or a dream that prominently features a suede smoking jacket with peaked leather lapels.  Whatever it is, the team at STITCHED will weave your sartorial dream into a custom-fitted reality. STITCHED espouses the hand-stitched bespoke lifestyle. And its great to see the new COMUNE collection take pride of space right at the front of the store.