deadlyserious uk

ICNY look book shoot pt2

Posted in Uncategorized by deadlyserious on January 14, 2015


ICNY sport recently released their Winter 14 look book with Los Angeles based photographer JA Tecson. Here is part two of the shoot.icny-fallwinter-2014-editorial-by-ja-tecson-02-960x640 icny-fallwinter-2014-editorial-by-ja-tecson-04-960x640 icny-fallwinter-2014-editorial-by-ja-tecson-01-960x640 icny-fallwinter-2014-editorial-by-ja-tecson-08-960x640



ICNY Winter 2014 Editorial by Ja Tecson

Posted in Uncategorized by deadlyserious on January 9, 2015


ICNY just released their eagerly awaited Winter 14 look book with Los Angeles based photographer JA Tecson, at the start of this new year. The images highlight classics such as the polka dot socks but also show their expansion into amazing cut and sew styles in their purpose intended reflective state and environment.icny-fallwinter-2014-editorial-by-ja-tecson-02-960x640 icny-fallwinter-2014-editorial-by-ja-tecson-05-960x640 icny-fallwinter-2014-editorial-by-ja-tecson-09-960x640



Posted in Uncategorized by deadlyserious on December 13, 2014


ICNY are smashing it right now, protecting runners and cyclists with their unique 3M reflective apparel and accessories. Here we see a new feature on the infamous running blog ‘RUNRANRUN’.


ICNY X Shoe Gallery X New Balance

Posted in Uncategorized by deadlyserious on November 24, 2014


Check out these photos of Garmin Sharp Pro Cycling team member Andrew Talansky lacing up the Shoe Gallery x New Balance MT580 “Tour De Miami” shoes, accompanied by the custom ICNY 3M Reflective Original Dot Sock to match. Shoes are set to dropon 11/22 and socks are available now exclusively at Shoe Gallery.DSC03298_1024x1024 DSC03257


ICNY Winter reflective

Posted in Uncategorized by deadlyserious on November 17, 2014

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Exalt blog recently featured three key styles from the current ICNY Winter collection. Here we see the day time and night time shots of the three styles, highlighting the reflective properties of these tech garments.Screenshot 2014-11-17 14.27.04 Screenshot 2014-11-17 14.27.16



Posted in Uncategorized by deadlyserious on November 8, 2014


Infinite store in San Francisco recently shot a mini look book with model Kristina Nicole, featuring the new ICNY Winter collection and styles from the recent Staple collaboration capsule.FH010024_grande FH010014_grande FH010005_grande FH010022_grande FH010003_grande


ICNY feature Wish Atlanta

Posted in Uncategorized by deadlyserious on October 31, 2014


Wish in Atlanta have just put out a feature online of the new ICNY Rains commuter jacket. ‘The new ICNY Fall/Winter 2014 collection comprised of new fabrics, styles, and design elements. Following the philosophy behind the Brooklyn-born brand to explore boundaries with fashion and function, aesthetics, and the evolution of true visibility.’image1.axd image2.axd image3.axd image4.axd



ICNY X Street X

Posted in Uncategorized by deadlyserious on October 27, 2014


StreetX of Western Australia recently teamed up with photographer Luke Clark to capture the 2014 ICNY Fall Collection through the evening city streets highlighting the high visibility reflectivity features of the accessories and apparel. L1000516_1024x1024 L1000359_1024x1024 L1000456_1024x1024 L1000484_1024x1024 L1000531_1024x1024


Staple x ICNY capsule collection

Posted in Uncategorized by deadlyserious on October 16, 2014


ICNY have just released their new collaboration collection with Staple design, available at the following selected UK retailers – Urban Industry. Entrepreneurs.

“As fate would have it, founders jeffstaple (Staple) and Mike Cherman (ICNY) met by chance years prior when a young Cherman was seeking a job at Staple. Rather than customarily submitting his resume as most applicants would have done, Cherman took a bold and spontaneous approach – pasting signs all over the Lower East Side of NYC to get jeffstaple’s attention – an act for which he was arrested and detained for two nights. Years later, the two designers-turned-founders recount the story and discuss the current collaborative project during a new exclusive episode of the video series “1-2-1 w/jeffstaple ft. Mike Cherman of ICNY,” which will be released this Friday, October 10.

Merging fashion and function, the ICNY brand was born out of a need for safety. Cherman, who learned the importance of visibility after an unfortunate biking accident, created innovative clothing brand incorporating 3M reflective elements. The Staple x ICNY collaboration ushers in four 3M reflective pieces: a pullover hoody, a twist on the classic Staple Pigeon tee, a knit cap, and a pair of ICNY signature half-calf reflective socks. The capsule is a true collaborative collection featuring graphics and branding from both of the NY-based brands.

The pullover hoody features a reflective chest graphic mash-up of the ICNY and Staple Pigeon logos as well as a reflective pattern on the sleeves, while the tee features a reflective version of the signature Staple Pigeon and a collaborative Staple x ICNY reflective patch. The infrared beanie was made with a reflective yarn that runs throughout the entire cap. Infrared socks (to represent the color of the Staple Pigeon’s feet) display a reflective repeating plus sign design, paying homage to jeffstaple’s “positive social contagion,” the motto that has been at the heart of the Staple brand since day one.” Photography: Donalrey Nieva STPLxICNY_10_1024x1024 STPLxICNY_8_1024x1024 STPLxICNY_17_1b66ba85-9092-47ba-b90d-5b8ab7db0c69_1024x1024 STPLxICNY_13_1024x1024


ICNY X Staple

Posted in Uncategorized by deadlyserious on October 7, 2014


ICNY have collaborated with long time inspiration Jeff Staple and his Staple brand project. Using ICNY’s distinctive 3M reflective design and incorporating the iconic pigeon logo from Staple. There is a 4 piece limited edition collection releasing on the 8th October. Exclusively available in the UK at –

Urban Industry / NTRPRNRS / Yeuk10661273_454991397977333_156372791_n10683942_890296481000211_742265146_n10661228_473843079422826_1565811982_n