deadlyserious uk

The Quiet Life Peony Liberty London capsule

Posted in Uncategorized by deadlyserious on August 18, 2015

peony liberty london the quiet life peony liberty london the quiet life

The Quiet Life fall 2015 collection has just been released through Quiet Life stockists globally and through the Quiet Life online store. Consisting of several new cut and sew styles, such as, the Trail Windbreaker jacket, Middle of Nowhere satin bomber jacket, Contrast Windy pullover, Climber pull over. Also in the Fall 15 collection are several new art and graphic design prints on t shirts, long sleeve t shirts and fleece. And on top of all that are The Quiet Life’s signature hat collection consisting of new 5 panel hats, polo hats, hybrid hats and snapback hats.

With in the new Quiet Life Fall 15 collection are several mini capsules, one of the stand out capsules is the Peony Liberty London capsule. The Peony Liberty London capsule is made up of several cut and sew styles and hats, using the unique Peony fabric from the globally renowned fabric supplier and boutique store, Liberty London. There is the Peony Oxford long sleeve button shirt, Peony zip up hood, Peony long sleeve t shirt, Peony pocket t shirt, Peony 5 panel hat and Peony bucket hat.

peony liberty london the quiet life peony liberty london the quiet life peony liberty london the quiet life peony liberty london the quiet life



The Quiet Life Summer 15 release

Posted in Uncategorized by deadlyserious on May 21, 2015

quiet life summer 15 release in stores

the quiet life summer 15 release in stores

The Quiet Life deliver their summer 15 release in stores globally. Bright summer colours are rife through this collection, bold block colours, mixed fabrics from Liberty London all make for a true summer feel. quiet life summer 2015 product release blog 4 quiet life summer 2015 product release blog 1

A perfect follow up from the earlier Spring release, the new Summer 2015 release contains some really strong key pieces and themes. New cut and sew styles in all over art work printed woven button down shirts and matching woven beach shorts, short sleeve loop back French terry fleece crew sweat, jogger shorts. Also new hats, including photo printed polo and 5 panel hats, bucket hats, snapback hats and relaxed snapback hats.quiet life summer 2015 product release blog 3 quiet life summer 2015 product release blog 7

The focus of this Summer 15 release was fun, outdoors, beach, music, festivals, good times. Mixing plenty of new fabrics in new cut and sew, graphic printed t shirts, tanks and of course all hat styles. Feature fabrics for this collection, included the Liberty London ‘Strawberry’ fabric, with a detailed floral, birds and strawberry illustration. We also used a bright and vibrant Hawaiian floral fabric, on key cut and sew and hat styles. And another classic Hawaiian floral fabric but this time reversed out in design and production, to give a more muted and tonal detailing. This time used on t shirt and tank details and a relaxed fit snapback hat.

Other new stand out styles where the all over Girls art work print used on a woven button up short sleeve shirt and matching beach short and 5 panel hats. Also the distinctive photography from Andy Mueller used as all over fabric detail on the Huntington polo hat and on a camera club t shirt.

I Love Ugly Spring

Posted in Uncategorized by deadlyserious on April 2, 2014


I Love Ugly recently dropped the first part of their new Spring 14 collection, here we highlight some of the key styles. Available at the following stores –

Urban Industry / Flat Spot / Togs & Clogs / 5 Pointz / Attitude Inc / Scene / Bored of Southsea / Well Gosh / Yeuk / 1912366_843137395711833_1078603964_o 1932682_829277603764479_576890738_o 1912544_843153802376859_1867319495_o 1836801_841848362507403_1304405329_o

Grand Scheme

Posted in Uncategorized by deadlyserious on January 15, 2014

2111IMG_8670 copyWe are inspired to announce the introduction of Grand Scheme to our distribution collective. Grand Scheme are blazing ahead of their peers with their unique blend of cut and sew – mixing bright printed fabrics in woven shirts, chinos, denim and outerwear, alongside some visual graphics supplied by world renowned artists.

‘Founded in 2006 with a rebellious, DIY spirit, Grand Scheme is proud to be one of Australia’s leading independent lifestyle labels.

Each collection seamlessly mixes strong graphics with premium cut-and-sew range that focuses on quality materials and clean, functional design.

Grand Scheme collaborates with an acclaimed group of Australian and international designers, artists, photographers and musicians, all of whom help define the brand’s unique identity and attitude.’

Stay tuned for future product releases and exclusives.111IMG_8670 4111IMG_8670 copy 11IMG_8670


I Love Ugly x Ryan Hemsworth

Posted in Uncategorized by deadlyserious on January 14, 2014

1606381_808293729196200_747599783_oCheck out the new feature with Ryan Hemsworth by I Love Ugly – ‘We recently had the chance to catch up with Ryan Hemsworth while he was on tour in Auckland. We also took some pictures of him here.

The Canadian electronic music producer is quickly establishing himself as a fine Canadian export, with his first solo album, Guilt Trips, released this year on Last Gang Records, and a string of remixes under his belt for the likes of Grimes, Cat Power and Frank Ocean.

Check out Guilt Trips here.
Find Ryan Hemsworth:
Listen and download the first track from the album, “Small + Lost” feat. Sinead Harnett:

Photography by Rob Hart at Shadowlands.1486163_808293732529533_974831717_o 1518770_808293765862863_947221420_o 1529843_808293725862867_1259505520_o

I Love Ugly x LORD ECHO

Posted in Uncategorized by deadlyserious on January 8, 2014



Hailing from Wellington, NZ, Lord Echo’s funk filled grooves are taking over airwaves and winning over audiences both in New Zealand and abroad.
We recently caught up with the NYC-based artist about his inspiration & style, and we also got the scoop on his recently released album Curiosities.
ILU: You’re originally from Wellington, NZ but you now live between your hometown and NYC. What brought you to NYC and how does living there influence your music and creative output?

LE: Love! Love brought me to New York. It’s not so much the place as the people that have had a big influence and more than anything being in NY has made me consider myself an international artist, where as I previously felt very much like a local producer. And the only difference between those two things is realising that for all their differences, places and more to the point people are mostly very similar. Scenes are small. People are approachable and generous with their time and knowledge. Working with people whose work I have followed for years in NY has shown me that, undoubtedly. And on a broader level, I think I’ve seen that people all over the world essentially want to be loved, to be respected and to be able to live in dignity and have some measure of control over the circumstances of their lives.

ILU: What inspires you to do what you do? Has this always been the same or has it changed over time?

LE: Inspiration is two fold – you’re inspired by what’s happening in your field. The things other people produce, the way they produce them. Some new sound you’re discovering for the first time. And then of course the personal conditions of your life. The immense tragedy and humour of the whole human experience. The highs! The lows! The total insignificance of it all!

ILU: I hear obvious funk, soul and dub influences in Lord Echo. Is there something about this music that resonates with you? What artists/music in particular has influenced you the most?

LE: It’s difficult to say ultimately what attracts you to something. It’s a combination of many different elements, some obvious, some obscure. But I guess something that a lot lot of Black music has in common is that because of the genius of the interlocking rhythmic parts, it’s more than the sum of its parts. It like a magic equation where 2 + 2 = 5. There’s the parts themselves and then there’s relationships between them which are strong enough to become parts in their own right. But I listen to music very widely, and if you’re producer or a song writer I think they easiest way to have an edge is to make sure you’re influences are not confined to the field your working in.

ILU: Was there ever a career defining moment for you, when you realised what you were put here to do?

LE: I have a very distinct memory of my Mum saying to my Dad ‘look how quickly he’s picked that up, I just taught him that’ after teaching me something on the guitar. Naturally this made me feel good. But I’m trying to get out of the habit of constantly looking outside myself for external approval or validation and I’m sure this is the source of it all! (Laughs)

ILU: Your second album Curiosities is about to drop on the Japanese based label Wonderful Noise. How did you hook up with the Wonderful Noise guys?

LE: I believe a DJ named Andy Mitchell sent some of my stuff to Kenji, who’s based in Osaka. I’d been constantly making and recording music for a good 7 odd years and never releasing most of it, as it didn’t live up to my expectations. Anyway, Kenji approached me about doing an album, and because it was for Japan and I imagined that no one in NZ would hear it felt liberated to finish some stuff. That was 2010. The record was called Melodies and it’s achieved something of a cult status.The second record, Curiosities, is being released by Wonderful Noise in Japan, Bastard Jazz in New York, Jakarta in Europe and Economy here in NZ.

ILU: Is Curiosities a continuation of your first album Melodies or a new direction?

LE: It’s a continuation, for sure. Some artists are always trying to do something entirely new. I’m all about limiting myself to a restricted palate or pool of ideas and seeing how much I can squeeze out of it. It’s a challenge. That’s why the art work format is the same on both records, and why I’ll keep working with the same people. Of course, even if you have this goal in mind it’s inevitable that you will produce different work and that you will progress. But I think that one of the challenges facing artists today is how to navigate through the immense amount of choices and options that technology has created, and one of the ways to do that is by having self imposed restrictions. And on an aside, I really enjoyed working with photographer Blake Dunlop on these photos, because the process of shooting on medium format film is very similar to recording onto magnetic tape, which I often do. It forces you to spend time getting it right in real life, it forces you to be decisive and it introduces an element of risk.

Curiosities by Lord Echo is out now on vinyl, CD, and digital formats.
Find Lord Echo:
Photography by Blake Dunlop
Lord Echo wears pieces from the I Love Ugly November & December collections1496004_804380256254214_876698209_o 1553561_804380272920879_169591795_o 1553239_804380252920881_777570251_o


Posted in Uncategorized by deadlyserious on December 2, 2013


Last month we had the pleasure of catching up with our friend and talented hip hop artist, Oddisee. We took a few stills of the man himself here wearing a mix of our November & December collections – 
We also sat down with Oddisee to get his thoughts about inspiration, style, New Zealand and his latest music video for the track “Own Appeal”, check out the interview here.

Photography: Rob Hart at Shadowlands.7 9 14 4 2

I Love Ugly & Oddisee

Posted in Uncategorized by deadlyserious on November 25, 2013





Photography: Rob Hart at Shadowlands
We recently had the opportunity to catch up with our good friend/rapper/producer extraordinaire Oddisee while he was in Auckland for the Red Bull Prodigy Project.
Check out what he had to say below.
ILU: How long have you been making music?
O: I’ve been making music for about 10 years. I started off as an MC then got into production. Once I felt comfortable with both, I started to make albums.
ILU: What inspires you to do what you do and has this been constant over time?
O: Travelling is definitely the largest form of inspiration for me. Being able to drop in & out of different worlds, observe life & document it through music is what excites me the most.
ILU: This is your second visit to NZ this year; do you feel a connection to the country or music? Why?
O: More than this being my second time in NZ in a year, this is the second time in a year NZ as reached out to me. I’ve visited many cities & countries just once, there are a few places that I feel my music & outlook resonate with the most. I find myself favoring the cities that favor me as well. There’s been plenty of instances where I’m in a place I don’t like but have fans who want to see me. There’s never been a case of a city that I love that doesn’t love me back.
ILU: It’s clear you have an interest in clothing and labels, is what you wear an important part of your style and expression?
O: Totally, as an artist I want to be a constant expression of my work. I’m attracted to brands that I feel represent the very fabric of my music through their use of fabric.
ILU: The official video for Own Appeal has just come out, what was the inspiration for this song & video?
O: I’m always trying to be as transparent as possible. I wanted to crest a visual that functions more like a documentary than a rap video. I travel often, perform a lot & make music on the road. “Own Appeal” displays just that. Somewhat like a day in the life type of thing.

Check out the video for Own Appeal below. Own Appeal appears on Oddisee’s recently released Tangible Dream Mixtape.

Oddisee is also about to set out on his European tour Oddisee and Good Friends. Check live dates here.


I Love Ugly November Collection

Posted in Uncategorized by deadlyserious on November 15, 2013


I Love Ugly November Collection | 2013

Building on themes introduced in the October delivery, I Love Ugly’s November installment sees a perseverance of bold prints and attention to detail in a mix of bothsummer and light winter ready pieces.

Here we’re given a glimpse into the I Love Ugly man’s home. His influences can be seen in his furniture and cherished pieces of art, reminding him of past inspirations, a reverence to his idols.

This collection features a mix of tonal and textural elements, with an unwavering focus on thought out detail and refined style. Embroidery features throughout the flag series of garments, and the use of printed artwork can be seen in the modern camouflage of the Big Mouth motif, and the intriguing and unique Fresh Fish print; artwork by the Melbourne based artist, Sam Yong (

The I Love Ugly November Collection is available online now and in all I Love Ugly flagship stores and selected stockists worldwide.

Aspire to inspire before you expire.21 10 4 15 13 19 31 32

I Love Ugly / Crosby Shoe

Posted in Uncategorized by deadlyserious on November 11, 2013

10I Love Ugly release three new colour ways in there established ‘Crosby’ shoe. Heres what I Love Ugly say ‘The I Love Ugly Crosby Shoe is our original derby style shoe. This latest 3-piece release of the Crosby has been perfected to ensure the best levels of quality and craftsmanship have been upheld. Featuring premium leather and suede with full leather inner and custom I Love Ugly insoles, the Crosby Shoe defines the balance between a smart and casual silhouette  Every pair also comes with an engraved metal shoehorn, a spare pair of alternate coloured laces and are wrapped in specialty I Love Ugly plus pattern tissue paper. The details are not the details, they are the design.’16 7 92 4 5 12 13 14