deadlyserious uk

I Love Ugly x Hype Beast

Posted in Uncategorized by deadlyserious on January 3, 2013

Screen shot 2013-01-03 at 09.11.39I Love Ugly have recently released their Holiday/Pre Spring 13 collection into selected stores across the UK. We are super hyped to see that Hype Beast have picked up the release and blogged about it –

‘As part of a university assignment, Valentin Ozich once summed up his personal style in three words — I love ugly. The phrase stuck and eventually served as the inspiration for his New Zealand-based clothing line and retailer, which Ozich currently runs with co-founder Barnaby Marshall. Thankfully, the label’s collections are a little more aesthetically pleasing than its moniker suggests — the garments are well-conceived, wearable basics with a twist. For Holiday 2012-2013, I Love Ugly offers up a selection of statement pieces alongside more subtle offerings.’Screen shot 2013-01-03 at 09.11.11Screen shot 2013-01-03 at 09.12.01i-love-ugly-2012-13-holiday-releases-3



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