deadlyserious uk

I Love Ugly coming to the UK

Posted in Uncategorized by deadlyserious on September 18, 2012

We are super hyped to announce the forthcoming release of the new I Love Ugly collections. I Love Ugly based out of Auckland New Zealand, is a very forward thinking/looking mens premium street wear collection. Releasing an amazing mix of wovens, pants, knits, sweats, t’s and 5 panel hats. A key feature running through their entire collection is the most sort after vintage/dead stock fabrics they work hard to source to use. Look out for the first wave of releases from their vintage fabric 5 panel caps. Check out the I Love Ugly Tumblr page to see where they take their inspiration.


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