deadlyserious uk

I Love Ugly “From Largo With Love” Editorial featuring Oddisee

Posted in Uncategorized by deadlyserious on September 12, 2012

Often enough, music trickles into the realm of fashion to inspire an idea or theme for a collection, but for the case of New Zealand-based label I Love Ugly, the opposite can be said. After sending rapper Oddisee a batch from its latest collection, the hip-hop alchemist took it upon himself to write a track dedicated to his hometown in Maryland, Washington. Featuring items such as the I.L.U crewneck, Rising Sun shirt, Jonty pants and Black on Black on Black watch, the lookbook combines the vision of Oddisee along with an interpretation in audio form, making this a unique multi-sensory feature. Photos taken by Jerry Buttles, editorial taken from HypeBeast.

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